The #1 concept that you will need to understand if you want to be able to sell more of your products and services without being salesy is a concept called: The Buyer's Journey.
The buyer's journey is the natural process that all humans go through before they feel motivated to buy anything, especially if they are being asked to pay a premium price. Just think about yourself. Before you ever buy anything from anyone, one of two things must occur first. Either you are already in a state of pain and urgency and are already highly motivated to make a specific purchase, and you just need evidence that what you are about to buy actually works.
Or, if conditions are not urgent for you, then you naturally move along a slower process where you get to KNOW, LIKE, and TRUST a person before you ever buy from them. In this training video I share with you why it's not always the best bet to directly go after those who are urgent buyer, and why if you want to create a sustainable business you must be able to come alongside a person and move them along their buyer's journey.
Buyer's Journey Action Sheet