If you don't know who Pat Flynn is, than chances are this is the first time you've been on the internet. Welcome to the world wide web!
I'm just kidding...
I am making a joke because Pat is arguably, one of the most respected, and most liked internet "lifestyle business" leaders out there. I call him the "Tom Hanks" of the internet.
Everyone who knows him has nothing but great things to say about him. Even his "haters" like him!
Just to give you some background here's Pat Flynn's quick 411:
Pat Flynn is a 32 year old Berkley graduate, happy husband, and father of two who lives in San Diego California. In 2008 he was laid off from his job working for an architectural firm.
Pat recall's, "...Getting laid off is a weird feeling. One day you think everything is fine and for whatever reason the next day you don’t really know what you’re supposed to do anymore. Instead of feeling bad about it, I immediately decided to work for myself from home."
So what did Pat do?
Step 1: Pat Embraced An Entreprenuer's Mindset
Pat realized that while there was nothing wrong with working for someone else he could never leave the financial security of his family in the hands of someone else who, because of the economy, could lay him off in a heart beat (even though he was smart, a team player, and hard worker).
Step 2: Pat Became An "A" Student Of Internet Marketing
Second, he immediatley poured himself into studying online marketing and doing business on the internet (read the full account of his story here):
"...I took a couple online courses and read a few books to streamline the learning process, and across the board I learned that the one thing that all successful online businesses had (and desired) was targeted web traffic."
I first heard of Pat through the Internet Business Mastery podcast back in 2010. I became an instant fan of his because I appreciated his honesty and transparent approach to internet marketing (because back then it seemed like all of the professional scam artist took their trade to the internet with more online get rich quick schemes than Seinfeld reruns).
Step 3: Pat Focused On Being Very Helpful At Solving A Specific Problem
Pat was different. His first blog, InTheLEED which becameTheGreenExamAcademy.com, was an almost instant success because he did something that most of us never think of doing right out of the gate:
He blogged about a specific problem that a lot of other people cared about.
His first blog was sort of an online study hall that housed all of his notes, research, and helpful study tips for passing the very difficult Green Exam.
Long story short, looking at his Google analytics Pat realized that thousands of people were looking at his site and because of the specific nature of his key-word rich content Google ranked his site #1 for a lot of those key words.
In addition, his site was being linked to by hundreds of other sites and a significant amount of his traffic came from online forums, where Pat would spend time answering questions and freely helping other people solve their Green exam challenges.
Step 4: Pat Turned His Helpful Solutions Into A Digital Product That Others Wanted To Buy
Attending a mastermind group in San Diego Pat was encouraged to create a digital product (an ebook that helped people pass the Green Exam).
To keep this casestudy relatively short here's what happened when Pat offered his Green Exam study guide on Ejunkie, in his own words (for the full play by play you can read it here):
"...My life changed ever since that point.
I had earned more that day online than I ever have in any day working my architecture job, and when October finished up and I was officially laid off and didn’t have to take the train anymore, I had sold 309 copies of my eBook, and combined with my Adsense income and pro-rated private advertiser payments, I had grossed a total of $7,906.55.
You can read more of my later income reports here for what happened next.
This same month, on October 17th of 2008, I bought the domain SmartPassiveIncome.com (which was, fun fact – first called Passive Aggressive Income Dude – or P.A.I.D., for short) where I would give away all of the information I learned through experience about how I was succeeding online – with GreenExamAcademy.com and any other passive income projects I experimented with in the future, and I’m happy to say I am still enjoying what I do here on SPI and I don’t plan on stopping anytime soon."
Fast forward 7 years to today -Pat now earns on average $80,000 a month launching online passive income projects and freely sharing his steps on his blog SmartPassiveIncome.com.
The Pat Flynn Method:
1. Pat identifies a "Profitable Niche" that he begins to serve with very specific and uselful information.
2. Then he drives traffic to that authority site and builds an email list of prospects by offering a very useful FREE resource that helps them solve an immediate problem related to the main topic of the site.
3. After a while, once he survey's his list and learns what their most pressing professional needs are, he creates a digital product that meets that need and sells that digital product to his email list.
4. He repeats the process and shares his process with the world through multiple channels!
Bonus: In addition to those income streams Pat also recieves affiliate commissions off of the links on the resource page of his main site SmartPassiveIncome.
What I appreciate about Pat is he only recommends products he uses and can stand behind 100%. It's because of his honesty, and very very very useful blog posts and podcast that he has been able to amass such a massive loyal following.
His content so helpful that he could charge a lot of money for it but chooses to give it all away for free -take a look at his blog post on launching a podcast... Pat, dude... how do you keep coming up with epic stuff like this?
What's his secret sauce?
Pat is very thorough, complete, and consistent with breaking down problems people are interested in and sharing step by step solutions that get other people real results. And he does this consistently though everything he does, from his podcast, to his youtube channel to his offline events
-Pat Flynn delivers useful information with a level of quality and care that is second to none.
Pat Flynn, thank you for your stellar example!
Ok... If you found this casestudy helpful and you want more case studies, step by step guides, and blueprints on this stuff download your FREE copy of the Sweet Spot finder tool and you'll also receive very useful content on living your best life, getting paid to be you, and launching a lifestyle business you love. Click here.