This is a short video case study featuring Neil Patel, creator of Crazy Egg and Hello Bar.
Neil is one of the most respected online marketing consultants on the planet, and an all around nice guy.
In this video case study, we cover some simple best practices for creating a landing page that promotes your personal brand while at the same time, avoids the big mistake of making things ALL ABOUT YOU. Remember: A profitable personal brand is ANYTHING BUT PERSONAL.
This kind of landing page is great for anyone who wants to build their email list around a problem that they want to become known for solving, and seen as a "go-to" person on that topic. A profitable personal brand positions you as a trusted authority who leads with value and makes the person you are talking to the center of attention.
Done well, your personal brand should position you as the helpful and knowledgeable advocate for your audience's success. Neil does a great job at this, using a strategy that I call "The Master Class" opt-in strategy.
To check out Neil's site click here: http://neilpatel.com/
Neil also has an awesome resource on personal branding you should check out right here: https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand/
Here's to building a profitable personal brand and becoming the "obvious choice" in your niche!