The corner stone of building an email list of potential clients is creating an irresistible freebie that your audience will love.
An irresistible freebie, also known as a lead magnet, opt-in offer or freemium, is a very useful tool, or resource that you'd give away for free to your audience in exchange for their name and email.
If you are not growing an email list of potential buyers it will be very hard for you to grow a business online. An irresistible freebie,must grab the visitor's attention and persuade them to enter their information and push that sign-up button.
The most popular question I get when asked about creating an effective lead magnet is, "...What's a tried and true way of coming up with an winning idea?"
Here's a very simple but effective way of coming up with lead magnet ideas the connect and convert:
So, here's your call to action: Go to magazine.com or Amazon.com and search the top magazines that service your niche. Then spend 45 minutes reading the headlines and sub-headlines on the covers. Lastly, list out at least 5 ideas that you can quickly turn into lead magnets that your audience will love!