In order to attract more prospective clients the last thing you want to do is try to appeal to more people.
What I mean is, one of the most common mistakes coaches and consultants make is trying to fit what they do to everyone they meet.
While it may be true that what "you do," is good for just about everyone, the worst thing you could do is try to please everyone. Counter-intuitively, the best thing you can do to attract a lot more people is to become ultra specific about who it is you actually serve!
The more focused you are about who your "ideal client" is, the more power will be your ability to create content that addresses their core, most urgent, and most painful needs. This is the kind of content that attracts your ideal audience like a magnet.
The best way to develop your "magnetic voice" is to create what is known as a client avatar.
How to create a client avatar that connects and converts!
First, what is a client avatar?
In simplest terms, a client avatar is a detailed description of that "right person" that would desire what you have to offer the most, and who you would be able to serve the best.
Now there are a lot of methods and approaches to crafting your perfect client avatar, but frankly the vast majority of them are gross regurgitations of the same old antiquated model.
I want to share with you are far simpler and more effective method for creating your avatar.
Here's the Quick & Easy 3 Core Building Blocks For A Client Avatar The Connects & Converts
Building Block 1: Define your "ideal client" by "TYPE!"
Example: You DO NOT help people. Instead you help "BRIDES TO BE..."
Building Block 2: Define by "ACTIVITY!"
Example: You DO NOT help people lose weight. Instead you help "BRIDES TO BE" "GET LINGERIE READY..."
Building Block 3: Define by "TIME FRAME!"
Example: You DO NOT help people lose weight over time. You help "BRIDES TO BE" "GET LINGERIE READY" "IN THE NEXT 8 TO 10 WEEKS..."
So, by the end of putting these 3 building blocks in place, if you were a personal trainer do you think you could identify and list out the pains, fears, frustrations, hopes, wants, and desires of this particular person?
Do you think you could discern this "person's" hidden objections and belief barriers that may trigger them to say NO to your offer?
Do you think you could quickly research and find out the most popular age range that this "avatar" would fit into?
Ok then, do you think you could use you this simple three step framework to quickly craft your own client avatar that connects and converts?
So what are you waiting for?
Get to work!