At this point we've:
- Chosen a target audience. Discovered who and where our ideal audience is.
- Chosen a specific problem that target audience really wants solved.
- Set up a registration and thank you pages that convert.
- Started promoting and driving traffic to the registration page.
- Created the actual framework and content for the webinar.
Now it's time to refine our webinar content and create our slide deck for the actual presentation.
For this step I like to go old school. What I mean is, I like to take my content, print it out, and with a highlighter go through my presentation and note the actual paragraphs and words that I feel represent the impact I want to visually make on my slide presentation.
While going this route may take a little bit more time, it allows me to rehearse how I will communicate each part of my presentation so that I discover my voice, my flow, and tempo as well.
As I read through my presentation (out load), I high-light which paragraphs I'll be sharing while a certain slide is showing.
In addition, I am able to select a WORD, PHRASE, or IMAGE that encapsulates the main point I want to make!
As a rule of thumb, the fewer the words on your slides the better. Try to make the words and visual images on each slide amplify the point you are communicating.
SHOW... Don't Tell!
Next: To do my presentation I'll be using a program called Keynote (It's just like PowerPoint, but for the Mac).
I like Keynote because it's very simple and easy to use. In addition, it has a simple recording feature that allows me to record my entire presentation within keynote itself (which means I don't have to use Screenflow or any other third party screen video software making my workflow a lot easier and faster).
Lastly: As I build each slide and transitions, I'm always thinking about how it supports the "story arch" that I am walking my audience through. My goal is to create an "experience" that brings people into the presentation.
I believe ALL PRESENTATIONS are an opportunity to transform another person's life in some meaningful way. They are giving you something that they will never ever be able to get back:
Because of this fact, always am to share something that is transformational.
Make it as simple as possible!
Make it as quick as possible!
Without leaving anything important out, or sacrificing clarity!
Once you refine your webinar content and build your slide deck, the next step is to rehearse, rehearse, rehearse!
We'll go into that in the next lesson. There, I'll share with you some tricks of the trade that will help you master your material so that you don't sound boring, and you actually bring your presentation to life.
There is an art to how you deliver a talk, no matter if it's live in person, or on a webinar!
If you mess this up, you virtually kill your opportunity to allow your teaching to do the selling for you!
See you in the next lesson!